I remember thinking that the spelunky #spunkupamonkey trailer was really cheesy and achingly straight and old fashioned, but then I thought about how effective and efficient it is at selling the game to you.
It's a bit naff, but it's very good, I think the same can be said for most effective TV ads.
Blue Revolver trailer ain't gonna sell no game to no casuals, it aint no unit shifter, but for pinpoint accurate advertising aimed straight at the target demographic, man it's good, I can still remember the first time I saw it and the chills it gave me!
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