Tablet recommendations for around £120?

[Alex79]

My birthday is coming up, and I'm thinking of getting a tablet for the sole purpose really of using as a digital comic reader. As such, it doesn't need to be top of the range, but I would like a 10" screen as minimum.

Amazon has hundreds of the things, unbranded or unknown brands, and is a bit of a minefield. I know about Samsung, iPad, Fire tablets etc etc, but does anyone have experience of using anything else and would recommend?

Looking to spend about £120, 10" screen as mentioned, and either decent storage or SD card support.

Thanks!

EDIT: Should have said - looking for Android only, with use of the Google Play store etc. Not interested in being locked in to using Amazon apps only, otherwise there's a decent priced Fire tablet that would be perfect. I know you can sideload, but I'm too tired for the hassle these days...